10 Things to Know About Education Marketing
1. Social media newsfeeds may be a thing of the past within five years.
2. Many Gen Z students identify as digital creators.
3. The cost of living crisis has led to a discussion on the return of maintenance grants, with the maximum loan available to students this year being £1,000 less than the national minimum wage.
4. English has dropped out of the top 10 subject areas for the first time, causing a discussion on how to measure the impact of Humanities.
5. AI is changing content creation with notable companies such as Descript and Jasper using AI to create video editing and marketing content.
6. YouTube is launching an ad-free video player for educators, which strips out ads, external links and recommendations from YouTube’s algorithm.
7. Universities are using social media platforms such as TikTok and Instagram to provide advice on cost of living and bursaries.
8. LinkedIn is underrated for research and reputational content, with University of Southhampton having a successful video on “Work After Lockdown”.
9. University of Alberta released a film trailer for its new brand guidelines, which was overly intense and cliche.
10. Canadian students are facing delays on their study permits, leading to a disruption of their plans.
Summary from www.educationmarketer.co.uk
