John Hopkins Medicine’s Content Strategy:
– Listened to the public’s concerns and addressed them through various content programmes
– Site visits grew to more than 38 million within seven months (4 times the expected traffic)
– Continues to take centre stage and positions it as an authority for medical training, education and research
University of Glasgow:
– Team UofG creative campaign
– Landing page not the best, but it’s good to build momentum with something long enough
Oxford Brooks:
– Vacancies clearly displayed in a table
– Landing page is functional, clear and ideal for the Clearing cycle
Moody Bible Institute:
– Generates $110,000,000 annual revenue
– Moody Radio generates $2.3m a year in sponsorship, advertising and donations
– Moody Publishers generates $30m a year via book sales and subscriptions
– Content marketing is a business model
University of Michigan:
– “Crowdsourcing a time machine” with a state history project
– Database where members of the public can tag postcards and photos from the early 20th century
– Boost community engagement with local history
– Video and blog posts to promote the project
‘Education Marketer subscribers Summary from’ www.educationmarketer.co.uk
