No.1 Reason People use BeReal
Q: What is the main reason people are using BeReal?
A: 34% of people cite “it’s easy to use” as their main reason for being on the app.
Q: What do brands like American Eagle and Chipotle do on BeReal?
A: American Eagle shares a daily promotion (a BeReal Deal) to a small community of 1,000 friends and Chipotle does something similar.
Q: What do BeReal users want from brands?
A: BeReal users are 2.5x more likely to want brands to be “exclusive” and 2.3x more likely to “improve their image.” They are also 2.7x more likely to say “standing out in a crowd is important to them” which is achievable through exclusive experiences, access and social proof.
Q: Is there a brand playbook for BeReal?
A: Not yet, but it’s worth experimenting with content while it’s still relatively quiet.
Summary from www.educationmarketer.co.uk
