Marketing Officer/Manager – RTO Job in North Melbourne, Melbourne VIC

Baxter Institute, located in North Melbourne, VIC, is a highly reputable Registered Training Organisation (RTO) with a rich history spanning over 30 years. We currently provide Certificate to Diploma level courses in Automotive, Engineering, and Accounting to both domestic and international students. As we look to broaden our reach and enhance our offerings, we are seeking experienced Marketing Officers and Marketing Managers to join our team.

In this role, you will play a crucial part in achieving our recruitment objectives by devising and executing effective marketing strategies in collaboration with the CEO and Leadership Team. It will be your responsibility to work with education agents to source and recruit students and execute various marketing activities.

At Baxter Institute, we foster a vibrant multicultural work environment that prioritizes academic excellence, staff development, collaborative work practices, and an inclusive and participative organizational culture. As we embark on an exciting phase of growth, we are on the lookout for exceptional individuals who can contribute to our leadership team.

Offering a convenient North Melbourne location near the CBD, a permanent contract, flexible work arrangements, and opportunities for career advancement, Baxter Institute provides an ideal setting for professionals looking to make a difference in the education industry.

To qualify for this position, applicants must meet the following criteria:
– Possession of a vocational or tertiary qualification in business, management, or marketing-related fields
– Minimum 2+ years of experience in education marketing, marketing management, or related roles
– In-depth knowledge of the relevant Standards for RTOs 2015 and The National Code 2018 pertaining to marketing and agents, ensuring compliance in student and agent/agency recruitment processes
– Familiarity with the Australian education industry, the VET sector, and academic pathways
– Proficiency in meeting the requirements of the relevant ESOS standards regarding marketing of courses, student recruitment, student enrolment procedures, deferments, suspensions, overseas student transfers, course progress, and agent/agency management
– Demonstrated experience in developing and implementing marketing campaigns based on market research and analysis, particularly in international markets
– Proven ability to manage agent/agency contracts, assess agent/agency performance, and produce marketing reports
– Experience in creating, managing, and evaluating marketing materials, including online content
– Strong organizational skills, with the ability to handle multiple projects and meet deadlines in a high-pressure environment
– Strong leadership skills to effectively manage and motivate the marketing team
– Excellent written and verbal communication skills, including the ability to develop marketing plans and deliver presentations
– Exceptional interpersonal and influencing skills, with the capability to build strong working relationships with individuals at all levels of the organization as well as external stakeholders and service providers
– Dedication to delivering excellent customer service and a demonstrated attention to detail and commitment to quality assurance
– Proficiency in Microsoft Office tools (Outlook, Word, Excel, PowerPoint) and other computer-related skills

With our business expansion plans and growth trajectory, Baxter Institute offers excellent opportunities for career development and progression.

To apply for this position, please submit:
– A cover letter highlighting your suitability for the role based on the listed criteria
– An updated resume
– Details of two professional referees (referees will be contacted with your consent only)

Applications should be addressed to:
The CEO
Baxter Institute
[email protected]