Job Description Rewrite: Marketing and Student Recruitment Officer at City St George’s, University of London

About the Role

City St George’s, University of London is a newly merged institution that combines the excellence and expertise of City, University of London and St George’s, University of London. As one of the largest health-focused universities in the UK, the institution provides training and education across diverse disciplines such as health, business, law, science, technology, creativity, and communications. The university functions as a “health powerhouse,” driving innovative healthcare-related research, workforce development, advocacy, leadership, and policy creation.

As part of this dynamic environment, the Marketing and Student Recruitment Officer will play a vital role in supporting academic Schools with their marketing and recruitment initiatives. This includes engaging prospective students, building relationships, implementing digital campaigns, attending external events, and driving student enrollment. Your work will be pivotal in promoting the university’s vision of producing world-class health professionals and fostering community impact.

Advice for Applicants (International Education Perspective)

This position is ideal for candidates seeking to advance their careers in marketing, recruitment, and events within the higher education sector-especially those passionate about health, interdisciplinary learning, and international outreach. For those coming from an international background, it is important to familiarize yourself with the nuances of the UK higher education system, its student recruitment processes, and its emphasis on diversity and inclusion.

Here are some tips for international applicants:

1. Understand UK Education and Marketing Practices: Research how UK universities promote their programs locally and globally. Familiarize yourself with key recruitment strategies such as leveraging social media, organizing open days, and collaborating with education agents.
2. Showcase Adaptability and Engagement Skills: Demonstrate your ability to work across cultures, communicate effectively in English, and engage with international students during recruitment events. Highlight any prior experience in organizing educational events or working with multicultural audiences.
3. Tailor to the Role Requirements: Emphasize your familiarity with digital campaigns, social media strategy, data management, and content creation, as these are critical elements of the job. Provide examples of past projects where you contributed to marketing or recruitment initiatives.
4. Express Willingness to Travel and Work Flexibly: Note that this position occasionally requires evening and weekend work, as well as travel to external events. The ability to manage time and schedules effectively will be seen as a plus.
5. Relate Your Career Goals to the Institution’s Vision: During the application process and interview, highlight how your career aspirations align with City St George’s mission to become a global leader in healthcare education and professional development.

Key Responsibilities

• Support the implementation of marketing and student recruitment plans tailored to academic Schools.
• Represent Schools at internal and external recruitment events, such as open days and career fairs.
• Collaborate with stakeholders to coordinate digital marketing campaigns, including social media activities.
• Develop engaging marketing content that attracts both domestic and international students.
• Monitor databases and gather actionable data to inform marketing strategies.

What You Need to Succeed

• Passion for higher education marketing with prior experience in event management or working on large projects.
• Good understanding of the UK education system and marketing principles.
• Strong copywriting and communication skills, with a focus on customer service.
• Confidence to work independently and manage projects from conception to delivery.
• Willingness to work occasional evenings and weekends for recruitment events.

Additional Information

• Application Deadline: Submit your application by Sunday, 23 November 2025 at 11:59 pm.
• Salary and Benefits: City St George’s offers a sector-leading salary and benefits package, including training and development opportunities.
• Hybrid Working: Though flexible working arrangements are supported, the university’s premises will remain your primary place of work.

Commitment to Diversity and Inclusion

City St George’s is dedicated to creating an inclusive community that welcomes people of all backgrounds, beliefs, and identities. The university offers a guaranteed interview scheme for disabled applicants meeting essential criteria for the role. International applicants are encouraged to apply and bring their diverse perspectives to this institution that celebrates global collaboration.

This opportunity allows you to be part of a transformative institution, leading change in healthcare education. Take the next step in your marketing career by applying today and playing a role in empowering the next generation of professionals in London and beyond