Postgraduate and International Marketing Manager at City St George’s, University of London

**City St George’s, University of London Overview**

City St George’s, University of London represents a fusion of City, University of London and St George’s, University of London, establishing itself as a premier institution for business, practice, and the professions. It ranks among the largest providers of health professionals in the capital and serves as a significant hub for higher education in London. Merging diverse fields such as health, business, law, creativity, communications, science, and technology, the institution aspires to be a ‘health powerhouse’, offering unparalleled opportunities for students, researchers, the NHS, and various partners. This consolidation positions us as one of the UK’s leading health educators, offering access to an expanded network of exceptional academic and professional staff, shared resources, and interdisciplinary opportunities.

**Background**

Situated within the Marketing & External Relations Department, the Student Recruitment and Marketing team orchestrates strategic marketing and recruitment initiatives for both undergraduate and postgraduate programs. This particular role is part of the Postgraduate and International Marketing team, with a focus on advancing the postgraduate portfolio of City St George’s both in the UK and abroad. The team’s main goal is to boost enquiries, applications, and enrolments to meet the University’s recruitment objectives.

**Responsibilities**

Your role involves establishing City St George’s as the premier choice for top-tier postgraduate candidates through strategic, data-driven, and creative marketing efforts. You will manage a variety of marketing strategies, including advertising, email marketing, CRM communications, market research, content creation, and the promotion of recruitment events, all aimed at supporting the recruitment of postgraduate and international students from enquiry through to enrolment. Additionally, you will oversee three marketing officers and work collaboratively with colleagues across the university to execute cohesive and impactful marketing campaigns.

**Person Specification**

The ideal candidate should possess experience in marketing and student recruitment within the Higher Education sector, with a deep understanding of the postgraduate recruitment cycle, market dynamics, and student journey. Expertise in digital marketing is vital, particularly in email marketing, content creation, and advertising. Experience in managing teams and projects and the ability to work with diverse stakeholders is essential. Strong organizational, analytical, communication, and interpersonal skills are necessary, along with excellent copywriting and proofreading abilities. Further details can be found in the job description.

**Additional Information**

– Application deadline: 24th November 2024 at 11:59pm
– Interview dates: 10th and 11th December 2024

City St George’s is dedicated to fostering equality, diversity, and inclusion across all activities and cultures, embracing staff, students, and visitors alike. We welcome applications from all individuals, regardless of age, caring responsibilities, disability, gender identity, gender reassignment, marital status, nationality, pregnancy, race, religion, sex, sexual orientation, or socio-economic background. We also offer a guaranteed interview scheme for disabled applicants.

At City St George’s, subject to mutual agreement, Professional Services roles may be conducted in a hybrid manner, involving both on-campus and remote work each week. Specific arrangements will be discussed with the successful candidate. Regardless of working arrangements, City St George’s premises will remain the primary and contractual workplace