Job Role Overview and Context

This exciting position at Manchester Metropolitan University (MMU) is a pivotal role designed to support the University’s internationalisation strategy by advancing its brand, profile, and reputation beyond UK borders. As an International Marketing Officer, you will work in collaboration with the Senior Marketing Manager and International Office colleagues to spearhead and execute dynamic global marketing campaigns. These campaigns aim to attract prospective students from diverse international backgrounds, harnessing innovative digital tools and creative content strategies. Your focus will be on ensuring the University appeals to students globally while maintaining its commitment to education excellence.

By joining MMU’s Future Students Team, you’ll contribute to robust marketing frameworks that span various student levels—from undergraduate (UG) to postgraduate (PG), foundation, and research degrees—while specializing in international outreach and engagement. This role is perfect for individuals passionate about marketing, with a knack for digital and global communication strategies, and an ambition to connect communities worldwide to the transformative opportunities offered at MMU.

Key Responsibilities

In this role, you will:

• Design and Lead Campaigns: Plan and execute global marketing campaigns using both traditional and digital channels, including paid media, social media, website content, and advertising partnerships.
• Create Media Content: Develop engaging visual and written content that resonates with international audiences and assists prospective students in their recruitment journey.
• Collaborate Strategically: Work alongside the International Office to align marketing strategies with the University’s overarching internationalisation objectives.
• Act as a Knowledge Hub: Serve as a specialist and internal advisor on international marketing activities, ensuring brand integrity and consistency in outreach efforts.
• Analyze for Success: Use insights from data analytics to guide decisions, measure campaign performance, and ensure marketing activities are impactful.

Ideal Candidate Profile

The University is seeking candidates who:

• Possess strong digital marketing expertise, including experience with metrics, data analysis, and paid media platforms.
• Have marketing and project management experience, ideally within an international context, though direct international marketing exposure is desirable but not mandatory.
• Are an analytical and creative thinker, capable of balancing strategic vision with attention to detail.
• Can effectively collaborate with colleagues across international and marketing teams.
• Demonstrate an outward-looking, innovative mindset, with the ability to thrive in a fast-paced environment that focuses on growth and opportunity.

Advice for Applicants with an International Education Perspective

As an applicant with experience or aspirations in international education, you bring a unique perspective that could significantly enhance your application. Here are some specific tips:

1. Highlight International Experience (Academic or Professional): Use your CV or cover letter to showcase any experience you’ve had studying, working, or collaborating in international settings. If you’ve been involved in cross-border student recruitment, international exchange programs, or marketing campaigns targeting diverse regions, ensure this is front and center.

1. Understand Global Student Needs: Demonstrate awareness of the challenges faced by international students, such as navigating visa processes, adjusting to cultural differences, and accessing resources. If you can connect your marketing strategies to these needs, you’ll prove your ability to craft campaigns that resonate with the target audience.

1. Leverage Language and Cultural Skills: If you possess knowledge of other languages or an understanding of specific cultural contexts, don’t hesitate to include this in your application. Such skills could help the University tailor its messaging to global audiences.

1. Showcase Relevant Digital Marketing Expertise: Digital outreach methods are at the core of this role. Emphasize your familiarity with platforms such as Google Ads, paid social channels, and international market segmentation strategies. Experience with tailoring content for diverse regions is a definite asset.

1. Address the Diversity Aspect: MMU actively promotes equity and inclusion as a core part of its mission. If relevant, highlight how your own experiences or values align with fostering inclusivity and creating welcoming environments for students from all backgrounds.

Advice for Writing the Cover Letter

In your covering letter, specify:

• Why you’re passionate about international education marketing and fostering global connections.
• How your previous work, education, or personal experiences have prepared you to meet the requirements of this role.
• Specific examples of how you’ve developed or contributed to marketing campaigns targeting diverse audiences.
• How your vision or strategies could support MMU in reaching ambitious internationalisation goals.

Why This Role is Rewarding

MMU’s international marketing activities are central to the University’s growth and representation on a global stage. By joining this dynamic and well-resourced team, you will gain meaningful experience while working in collaboration with forward-thinking professionals. The benefits of working at MMU go beyond the day-to-day responsibilities, offering generous leave, flexible working arrangements, and access to schemes that enhance your overall well-being. Moreover, as international education continues to grow in significance worldwide, this role provides a platform to significantly contribute to shaping the University’s brand and future impact.

How to Apply

• Attach your updated CV that clearly highlights relevant international and marketing experience.
• Submit a tailored covering letter through MMU’s online portal, addressing how you satisfy the person specification and role responsibilities.
• For informal enquiries or role-specific questions, contact Frances Corley at f.corley@mmu.ac.uk.

Applications are encouraged from all sections of the community. Ensuring diversity and inclusivity is a key priority for MMU, and candidates from underrepresented backgrounds—including ethnic minorities, individuals with disabilities, and the LGBTQIA community—are strongly encouraged to apply.

The interviews will take place on the 25th and 26th of June, so be sure to apply early and adequately prepare to discuss your qualifications and vision for contributing to MMU’s internationalisation efforts