Marketing and Communications Manager at David Game Higher Education (DGHE)

**Start Date:** October/November (or as soon as possible)

**About Us**

David Game Higher Education (DGHE) is a prestigious independent college located in central London, offering BTEC HND, Top-Up, and degree courses in business, health and social care, public services and criminology, and digital & creative technologies. As part of the David Game College Group, founded in 1974, DGHE has upheld a tradition of excellence in teaching, ensuring student success. Nearly 50 years on, the David Game College Group has evolved into one of the UK’s premier independent education providers, offering courses both domestically and internationally. Registered with the Office for Students (OfS), the College proudly bears the QAA Quality Mark, signifying it has exceeded UK expectations for quality and standards. Since its inception in 2013, DGHE has fostered an inclusive, practical, and dynamic learning environment where students from diverse backgrounds can thrive and achieve their full potential.

**About You**

As the Marketing and Communications Manager, you will join an expert team dedicated to recruiting UK and international students, managing events, and maintaining robust communication channels both online and offline. The role’s primary purpose is to oversee the marketing team’s daily operations at DGHE, which involves engaging current students, staff, community partners, and attracting new students from home and abroad. Reporting to the Head of Marketing and Communications, you will work closely with the Admissions team, manage Digital Marketing, Events, and Outreach personnel, and ensure cohesive execution of our marketing strategies.

Your responsibilities will include planning, coordinating, and implementing diverse campaigns to reach local and international audiences, nurturing existing networks, managing the sales funnel (CRM), and overseeing all marketing and communications activities. Integral to this role is ensuring that our brand maintains a strong reputation and effectively reaches key audiences.

You will also play a pivotal role in developing and executing DGHE’s new international recruitment strategy, especially concerning post-graduate courses.

**Main Duties**

– **Oversee International Recruitment:** Collaborate with in-country staff, DGC Group, international partners, agents, contractors, and service providers to develop and implement campaigns, manage various marketing channels, generate leads, follow up, meet sales targets, and ensure a quality experience for applicants.
– **Manage Daily Workflow of Marketing and Communications Team**
– **Manage Advertising/Media Campaigns**
– **Develop and Implement Recruitment Marketing Strategy**
– **Manage the Marketing & Communications Budget**
– **Oversee Digital Marketing and Communications**
– **Coordinate Events Management and Community Outreach**
– **Support Content Production Efforts**
– **Collaborate with the Admissions Team**
– **Manage Network of Recruitment Agents**
– **Monitor and Evaluate Marketing Activity**

**To Apply**

Please submit a detailed cover letter and CV via the ‘Apply’ button above, where you can also view the full job description and person specification.

*Note: Your cover letter should include a summary of your experience, particularly focusing on your background in international marketing and recruitment.*