Job Overview: Social Media Lead for International Audiences

Are you passionate about global outreach, digital communication, and engaging diverse audiences? The University of Exeter—a prestigious member of the Russell Group and ranked among the world’s top universities—is seeking a dedicated Social Media Lead to enhance its international online presence. This exciting full-time role, starting in August 2025, is ideal for creative professionals who thrive in a dynamic environment and want to make a tangible impact on how a globally respected institution connects with its international audience, particularly in China.

As part of the University’s social media team, you will take charge of managing and growing the University’s Chinese-language platforms, including Weibo, WeChat, and RED, while creating engaging and strategic content for audiences across the globe. This hybrid position enables you to work flexibly, with time split between the beautiful campuses in Exeter and Cornwall and remote work from home.

About the Role

Your primary focus as Social Media Lead for International Audiences will be on creating captivating content that resonates across cultural boundaries. This includes producing dynamic visual media (images and videos), organizing livestreaming events on campus, running interactive online sessions, and managing chat groups to foster genuine connections with stakeholders. You will play a key role in community engagement, promoting the University’s world-class teaching, research, and diverse campus life to prospective students, current learners, researchers, and international supporters—especially in China.

As part of this position, you will work closely with a team of creative social media experts, aligning your strategies with the University’s broader goals of increasing international accessibility, visibility, and inclusivity through digital communication.

Advice for Applicants with an International Education Perspective

What Makes You a Great Fit

This role is perfect for candidates with international experience, particularly in education or marketing, who are fluent in English and Mandarin, and who understand the nuances of engaging global audiences. If you’re knowledgeable about Chinese social media ecosystems (e.g., Weibo, WeChat, RED) and have strong digital storytelling skills, this is your chance to bring your expertise to life. Practical experience in content creation (video editing, graphic design, campaign management) would further bolster your application.

To excel in this position, you should demonstrate a deep cultural awareness and sensitivity to international audiences, particularly those unfamiliar with UK higher education. Proactive communication, creativity, problem-solving skills, and familiarity with online event delivery will help distinguish you from other applicants.

Tips on How to Apply

1. Highlight Your International Experience: Tailor your application to showcase any prior work in cross-cultural communication, social media marketing, or event management, particularly in the context of international education or engagement.

1. Showcase Creativity and Technical Skills: Provide examples of innovative social media content you’ve created, including video campaigns, live-streamed events, or successful engagements with multicultural audiences. Be sure to highlight your proficiency in Mandarin and any relevant tools/software like Adobe Creative Cloud, Canva, or livestreaming platforms.

1. Understand Global Contexts in Higher Education: Familiarize yourself with the Russell Group, the University of Exeter’s international outreach efforts, and the cultural expectations of Chinese audiences. Research how UK university branding translates globally, particularly in China, so you can speak confidently about strategies you would employ or improve.

1. Tailor Your Cover Letter: Discuss why your background in international education and global communication makes you the ideal candidate. Highlight how your experience aligns with the University’s mission to remain an accessible, inclusive, and top-tier global institution.

Why Join the University of Exeter?

The University offers more than just a job—it provides an opportunity to grow in a supportive, inclusive environment with a strong commitment to equality, diversity, and inclusion. With stunning campuses, 41 days of leave annually, flexible working arrangements, and leading benefits like generous parental leave policies, you’ll work in one of the world’s most beautiful regions while shaping impactful international conversations.

Final Thoughts

The role of Social Media Lead for International Audiences is more than a digital marketing job—it’s a chance to help global communities connect with world-class education and research. If you’re ready to bridge cultural and digital divides, bring your creativity into play, and work for a university that champions diversity and inclusion, this could be your next big career move! Apply now via the University’s website, ensuring your application reflects your passion for global engagement and excellence