Job Overview: International Student Recruitment and Conversion Manager

This role focuses on managing enquiries from prospective international students and implementing strategies to encourage them to choose the University for their studies. Reporting to the International Marketing and Conversion Manager, the role plays a central part in helping the university meet its global recruitment goals.

Your duties will include:

1. Enquiry and Conversion Management: You’ll handle international enquiries for undergraduate and postgraduate programs, working on initiatives to convert these leads into applications and ultimately enrolled students.

1. CRM Systems and Communication Delivery: As a critical part of the role, you’ll use Customer Relationship Management (CRM) systems to deliver personalized, multichannel communications to prospective students. These communications will be designed to guide students through every stage of their journey, from initial enquiry to enrollment.

1. Policy and Strategy Input: You’ll help shape policies and procedures that support international student recruitment, as well as contribute to the broader marketing, admissions, and event efforts of the International Team.

This is a role deeply rooted in international higher education marketing, so experience in delivering multichannel recruitment strategies across diverse cultural contexts is essential. Flexibility is crucial, as evening and weekend work, as well as collaborative engagement across various operational functions, will be part of the job.

Advice for Applicants: How To Succeed with an International Education Perspective

If you’re considering applying for this role, reflect on and highlight the following aspects in your application to stand out:

1. Showcase International Experience: In your CV and cover letter, emphasize your understanding of international student recruitment trends. If you’ve successfully managed recruitment projects or implemented strategies that support diverse student populations, this is your moment to shine. Highlight specific examples where your understanding of international education systems, including those outside the UK, contributed to positive outcomes.

1. Be CRM-Savvy: Showcase your technical expertise with CRM systems, especially if you’ve used them in a recruitment context. Give examples of communication strategies you’ve implemented to engage and nurture international students through email, social media, or other digital platforms. Providing measurable outcomes (e.g., increased application rates) can make your application more compelling.

1. Cultural and Regulatory Competence: Understanding the UK higher education system and regulations like CMA, GDPR, and visa requirements is fundamental. This knowledge will demonstrate your ability to navigate the unique challenges of recruiting international students. However, don’t forget to emphasize your cultural awareness and ability to work across various regions and with students of diverse backgrounds.

1. Highlight Flexibility and Teamwork: The role requires adaptability to contribute across multiple teams and functions while balancing evening or weekend work when necessary. Use examples of how you’ve been flexible or demonstrated strong teamwork in cross-functional or fast-paced environments to show you’re a good fit culturally and operationally.

1. Champion Diversity and Inclusion: The university values inclusivity and belonging, so ensure your application speaks to your commitment to working with diverse student populations. If you’ve developed recruitment or marketing campaigns targeting underrepresented groups, make sure to mention this in your application.

1. Stay Global, Think Local: While the role focuses on international recruitment, your application should reflect an appreciation of Kingston’s local culture and community role. Showcase how you can help connect international students with a sense of belonging on campus while contributing to the university’s broader community engagement.

Additional Considerations:

• Eligibility to Work in the UK: If you’re based overseas, ensure you meet the visa and work eligibility requirements. If you need sponsorship, confirm whether this can be arranged. Be clear about your current status in your application.

• Timeline: Interviews are scheduled for 2nd October 2025, so double-check your availability for this date. Ensure your application is submitted well before the deadline to give yourself time to prepare adequately.

• Passion for the Mission: The university emphasizes creating an inclusive and collaborative environment. In your application, show how your personal values align with this mission. Let them see how your passion for supporting international students drives your work.

How To Apply:

Click on the ‘Apply’ button provided in the job posting to begin the application process. Ensure your CV and covering letter are tailored to align with the key skills and responsibilities outlined in the job description. If you require any accommodations due to accessibility reasons, contact the HR Shared Services team via the provided email or phone number.

This is an exciting opportunity for someone with a love for international education, expert marketing skills, and a passion for guiding diverse student populations into higher education. Be sure to bring your expertise and “true self” to this process to demonstrate why you are an ideal candidate. Good luck!