International Marketing Manager at University College Birmingham

Job Overview: International Marketing Manager

University College Birmingham is actively seeking a dedicated and experienced International Marketing Manager to join its vibrant International Office. This role is perfect for a marketing professional who has a strong passion for advancing international higher education. In this position, you will spearhead a variety of marketing campaigns with the aim of driving international student recruitment. Your responsibilities will include managing the CRM journey to maximize conversion rates and developing a comprehensive multi-channel engagement plan that incorporates emails, phone calls, and organizing events. Additionally, you will oversee the management and updating of both digital and physical marketing assets, including the university website, brochures, and merchandise, while ensuring effective communication with both internal and external stakeholders.

Why You Should Apply:

• Competitive Benefits: Enjoy a generous salary and benefits package, including a Local Government Pension Scheme with significant employer contributions, subsidized private healthcare, and a hybrid working environment.
• Professional Growth: Take advantage of excellent staff development opportunities, including the potential for professional qualification sponsorship.
• Cultural Experience: Join a supportive and open-minded university community located in the heart of Birmingham, renowned for its bold approach to higher education and student success.

Application Advice for International Candidates:

1. Research Visa Requirements: If you do not already have unrestricted right to work in the UK, familiarize yourself with UK visa options using the Government’s online tool. Ensure you meet the eligibility criteria for the appropriate visa route, as you will need permission to work in the UK.

1. Highlight International Expertise: In your application, emphasize your experience and success in international marketing within the education sector. Detail how your expertise can contribute to enhancing the university’s international student recruitment and presence.

1. Cultural Adaptability: Showcase your ability to work in diverse environments and to communicate effectively with various international stakeholders. This position requires a cross-cultural understanding and sensitivity to the needs of international students.

1. Strategic Vision: Illustrate your capability in strategic planning and execution of innovative marketing campaigns. Provide examples of past campaigns that successfully increased international student engagement and conversion rates.

1. Leverage the Unique Partnership: Mention the unique collaborative relationship between University College Birmingham and the University of Warwick. Outline how you could harness this partnership to further enhance international marketing efforts and foster global educational links.

How to Apply:

Interested applicants should click ‘Apply’ to be redirected to the University College Birmingham’s website, where they can download the application pack. It is important to submit your application by the closing date, Sunday, 23 February 2025. Please be prepared to undergo an Enhanced Check with the Disclosure and Barring Service before starting employment. Remember, UCB is an equal opportunities employer, eager to foster diversity and inclusion within its community.

Seize this opportunity to join University College Birmingham and contribute to making a substantial impact in shaping the future of international higher education!