Job Overview and Application Advice for International Candidates:

Are you a marketing professional passionate about higher education and driven by a global vision? Brunel University London-a leading technical institution located in the vibrant Uxbridge Campus-is seeking an International Marketing Manager to shape its student recruitment strategy for undergraduate and postgraduate students worldwide.

Brunel University, renowned for its pioneering work placement programs and top-tier academic expertise in science, engineering, policy advising, and literature, is committed to addressing global challenges like climate change and health inequality. As a proud member of the prestigious University of London federation, Brunel blends innovative research with a strong social mission. The Marketing and Communications team plays an integral role in promoting Brunel’s values while fostering connections locally, nationally, and internationally. This role is essential to expanding Brunel’s reach and influencing future students across borders.

As International Marketing Manager, you will collaborate with diverse teams to oversee student recruitment marketing campaigns. Your responsibilities will include creating and implementing an annual international marketing plan, monitoring its progress, and ensuring consistent messaging across multiple channels. You’ll be involved in campaigns that connect with potential students worldwide, working closely with teams such as International Student Recruitment, Digital Experience, and CRM.

This position requires someone adept at developing strategic, high-quality campaigns that resonate globally. You should feel comfortable making data-driven decisions, pivoting strategies when necessary, and maintaining strong relationships across all levels of the university. Brunel offers a generous benefits package, excellent professional development opportunities, and hybrid working flexibility to support your personal and career growth.

Application Advice From an International Education Perspective:

If you’re considering applying for this exciting position, here are key tips to help you succeed, particularly if you have experience working in international education or marketing within a global context:

1. Highlight Relevant Experience: Emphasize your expertise in marketing strategy and campaign management, especially in international student recruitment in higher education. Focus on how your work has helped institutions build global connections or expand recruitment pipelines. Evidence-based stories are particularly compelling-use examples of campaigns you’ve launched and the measurable outcomes they’ve achieved.

1. Understand International Student Needs: Show your understanding of the challenges and preferences of international students, which vary depending on cultural, social, and economic factors. Be prepared to discuss how you would tailor messaging and channels to engage such a diverse audience effectively.

1. Demonstrate Your Agility: Brunel is looking for someone who can make quick decisions and adapt strategies under changing circumstances. Discuss examples from your experience where you pivoted your plans based on new data, market trends, or unforeseen challenges, ensuring successful outcomes.

1. Champion Collaboration: In this cross-departmental role, you’ll work with teams ranging from digital content creators to international recruiters and senior management. Highlight instances where you have successfully collaborated with diverse stakeholders, managing differing goals and aligning them with an overarching strategy.

1. Showcase Global Perspective: Brunel fosters international partnerships and serves students from all over the world. Stress any experience you have working across international markets, adjusting strategies for specific regions, and building cross-cultural communications.

1. Perfect Your Application: Ensure your CV and cover letter align with Brunel’s values. When discussing your achievements, relate them back to Brunel’s mission of tackling global challenges, promoting inclusivity, and supporting student success. Avoid generic responses and tailor your materials to the university’s unique identity.

1. Eligibility and Visa Requirements: If you’re an international applicant currently outside the UK, familiarize yourself with UK immigration laws and sponsorship requirements for employment. Brunel specifies that applicants must already be eligible to live and work in the UK during the offer period, so clarify your status before applying.

1. Show Commitment to Inclusivity: Brunel is dedicated to fostering workplace diversity and welcomes applicants from underrepresented backgrounds. If you’ve worked on initiatives promoting inclusivity or have experience recruiting students from minority demographics, highlight your contributions.

How to Apply:
To submit your application and view the job description and person specification in detail, click the ‘Apply’ button on Brunel University’s website. Ensure your application is completed by 14 September 2025 (Midnight). Interviews will be conducted the week commencing 22 September 2025. For technical issues during the application process, contact hrsystems@brunel.ac.uk.

Brunel University values diversity and invites candidates from all backgrounds to apply. This is your chance to lead impactful campaigns that connect a premier institution with prospective students across the globe-don’t miss this opportunity to join a university making a difference on a global scale!