Job Overview: International Conversion Officer – University of Hertfordshire

The University of Hertfordshire is looking for a dedicated and motivated individual to join its International Office team as an International Conversion Officer. This position plays a crucial role in enhancing the university’s international student recruitment efforts by converting global applicants through strategic communication and engagement. Working within the International Office, you will be responsible for implementing targeted applicant conversion campaigns, liaising with stakeholders such as students, agents, and partners, and delivering excellent customer service to ensure applicants feel supported throughout the recruitment process. If you are keen to contribute to the global growth of higher education, this is an exciting opportunity to make an impact.

Additionally, the role involves mentoring junior colleagues, contributing to the development of the international team, and maintaining a detailed knowledge of UK admissions policies and immigration regulations. The position is based at the university’s College Lane Campus in Hatfield, offering a permanent contract with generous benefits, such as competitive salary progression, annual leave, and flexibility.

Tips for Applicants – From an International Education Perspective

1. Showcase Your Global Awareness:

Since this role is crucial to the international recruitment strategy for the University of Hertfordshire, highlight any experience you have working in higher education with international students or in roles involving multicultural environments. Discuss specific instances where you have successfully engaged diverse audiences-whether through telemarketing, email campaigns, or customer service.

2. Emphasize Customer Service Skills:

Exceptional customer service experience is key for this role. Be sure to include examples from previous jobs where you successfully resolved client or colleague issues, communicated effectively via phone or email, or delivered customized support. This is particularly valued in international education, where applicants may face cultural and technical barriers when navigating university admissions processes.

3. Highlight Your Understanding of Admissions and Immigration Policies:

Since you’ll need to work within the UK higher education context, demonstrate your familiarity with admissions processes and immigration guidelines, or a willingness and ability to learn quickly. If you already have knowledge of UK immigration policies, including Tier 4 visas, be sure to include that in your application.

4. Adaptability to Multi-Market Strategies:

International recruitment involves tailoring strategies to unique markets and regions. Prove that you have the analytical and communication skills necessary to support diverse international recruitment plans. Highlight flexibility in addressing distinct needs for students from different geopolitical regions.

5. Organization and Time Management:

Application cycles often operate under tight deadlines. Use examples to demonstrate your ability to deliver results in a fast-paced and high-pressure environment-whether through prioritizing tasks or adhering to strict deadlines.

6. Technical Fluency:

Telemarketing and email campaigns require working fluently with messaging platforms, CRM systems, and planning tools. If you’ve had exposure to similar software in previous roles, make sure to emphasize it in your application.

7. Crafting Your Personal Statement:

The application process requires a personal statement that aligns your skills with the person specification outlined in the job description. To stand out in an international education setting:

• Address each required skill and experience explicitly.
• Include examples of measurable success, such as conversion rates, customer satisfaction metrics, or recruitment targets achieved.
• Articulate why you are passionate about contributing to the university’s international vision of transforming lives.

Key Restrictions – Ensure Eligibility

The University of Hertfordshire cannot offer UKVI sponsorship for this role, meaning applicants must already have a Right to Work in the UK or demonstrate how they can secure this independently. Verify your visa or work authorization before applying.

Application Process and Closing Date

Applications for this role close on 24 November 2025. To apply, click the “Apply” button provided in the official job listing and ensure to complete all sections, paying attention to your personal statement.

Why Work at the University of Hertfordshire?

By joining #GoHerts, you’ll be part of a university committed to equality, diversity, and building a thriving community. Employees can enjoy numerous benefits, including professional development opportunities, flexible working arrangements, generous annual leave, participation in sports and wellness activities, and access to family-friendly policies.

For further information or informal queries regarding the role, applicants can contact Ellen Marriott, Head of International Engagement, via e.marriott@herts.ac.uk or her direct phone at 44 (0)1707 286542.

Make your application stand out and demonstrate that you have the passion, experience, and skills necessary to shape the future of international student recruitment at the University of Hertfordshire!