Job Description Rewrite

What is the Job?

UCL, one of the world’s top universities and a global leader in research and education, is seeking a Head of Student Recruitment (East Asia). This pivotal position involves strategizing, managing, and innovating UCL’s student recruitment efforts across markets in East Asia-especially China. If you’re passionate about attracting the brightest minds and shaping UCL’s global community, this could be your perfect role.

As Head of Student Recruitment (East Asia), you will lead two Liaison and Recruitment Managers and collaborate with various departments-including Admissions, Global Engagement, Alumni Relations, and even the Office of the President and Provost. You’ll craft country-specific recruitment plans, analyze international market trends, deepen relationships with students, schools, and partners, and represent UCL at key events worldwide.

This role combines strategic thinking, people management, and diplomatic outreach to sustain and grow UCL’s values while enhancing its presence in East Asia.

Advice for Applicants from an International Education Perspective

To excel in your application and secure this role at UCL, consider the following guidance:

1. Highlight Your Knowledge of East Asia:

UCL is looking for someone with rich expertise in the East Asian market, particularly China. Showcase your in-depth knowledge of the region’s education systems, cultural nuances, and student recruitment trends. Demonstrating familiarity with the aspirations of students and families in the region-as well as the challenges of international education-will set you apart.

2. Demonstrate Strategic Leadership:

UCL prizes the ability to think strategically about student recruitment. Provide examples of how you’ve previously designed and implemented successful recruitment strategies, ideally within an international education setting. Focus on how your plans delivered measurable outcomes, such as increased student enrollment, partnerships, or improved reputation.

3. Speak to Your Collaboration Skills:

This job is all about teamwork and cross-departmental collaboration. Outline examples where you’ve worked with diverse teams, aligned stakeholder interests, and built partnerships across cultures. Highlighting your diplomacy and ability to manage relationships effectively across UCL’s wide-reaching network will be key.

4. Highlight People Management Experience:

You’ll be leading and motivating teams, so emphasize your leadership capabilities. Showcase your experience in setting clear targets, fostering a culture of excellence, and delivering success through others. Use specific examples of how you’ve empowered teams and managed challenges while keeping a focus on inclusion and diversity.

5. Consider Added Value Skills:

While not essential, Mandarin language skills, experience with student recruitment agents, and working with overseas partners will strengthen your application. If you have experience with budget management, be sure to mention it. These are bonus attributes that align with the scope and complexity of this role.

6. UCL’s Inclusive and Global Approach:

UCL values inclusivity, innovation, and excellence. Show how your vision for education aligns with these principles. If you have international experiences-either as a student, professional, or recruiter-leverage them to illustrate your commitment to fostering a global community.

7. Visa Considerations for International Applicants:

UCL welcomes international applications. If you require sponsorship under a Skilled Worker certificate or a Global Talent visa, mention your openness to work in the UK and ensure your documentation is in order.

8. Prepare for the Interview:

If selected, you’ll interview during the week commencing 19 January 2026. Prepare to answer questions about your recruitment experience, market knowledge, strategic thinking, management abilities, and how you’ll contribute to UCL’s student diversity and excellence.

Application Package

Tailor your application to UCL’s focus on international education, inclusivity, and results-driven innovation. Present a polished CV that highlights your experience in student recruitment within the East Asian market, strategic planning, team leadership, and cross-cultural collaboration. Write a compelling cover letter that speaks deeply to UCL’s mission, and be ready to illustrate how your vision for student engagement aligns with their goals.

Closing Notes

This is a highly impactful role at one of the world’s most renowned universities. Approach your application with ambition and confidence, making it clear that your career in international education is the perfect match for UCL’s global mission