Global Institute of Sport
Job Title: Global Head of Marketing & Media at the Global Institute of Sport (GIS)
What is this job about?
The Global Institute of Sport (GIS), recognized worldwide as the leading sports university, is on a mission to revolutionize sports education and the sports industry itself. The institution offers innovative degree programs inside iconic stadiums such as London’s Wembley Stadium, Miami’s Chase Stadium, and Sydney’s SCG, alongside a robust online educational platform. GIS has been ranked as the #1 UK and online program for career progression and industry networking by SportBusiness magazine.
This role, titled Global Head of Marketing & Media, is pivotal to GIS’s ambition to expand its global presence and impact. The successful candidate will oversee all aspects of GIS’s marketing strategy and execution, driving brand awareness, student recruitment, and engagement across GIS’s global markets. You’ll manage a high-performing marketing team, deliver creative content across all media channels, and establish GIS as the premier choice for students and partners in the sports and education sectors.
If you’re an experienced marketer with a global mindset, a passion for sports and education, and the leadership capabilities to navigate dynamic international challenges, this role could be your next big opportunity.
Why is this role unique?
- Impact: You’ll play a leading role in shaping the sports education landscape globally while enabling students to access unique learning environments inside stadiums spanning five continents.
- Diversity: The position leverages a blend of traditional and digital marketing approaches, offering opportunities to influence GIS campuses in Europe, North America, Australia, and beyond.
- Leadership: As a senior leader, you’ll have unparalleled creative freedom to develop award-winning campaigns with measurable impacts on GIS’s brand reputation and recruitment objectives.
Advice for Applicants from an International Education Perspective
In applying for this position, it’s crucial to communicate your ability to operate effectively in a global and dynamic context. GIS’s mission spans continents, cultures, and industries, and your application must reflect your ability to thrive in this setting. Here are key areas to focus on:
- Highlight Global Experience:
– Showcase any international experience, whether through roles related to marketing in global markets or collaborations across borders. For instance, managing campaigns in Europe, North America, or Asia-Pacific is directly relevant.
– Demonstrate cultural adaptability and sensitivity-key skills for working with diverse student populations and international stakeholders.
- Speak to Sports and Education:
– Express your passion for sports and education. Share examples of prior roles or initiatives related to these areas and how they align with GIS’s mission.
– Evidence that you understand the challenges and opportunities for marketing within higher education and the sports sector will distinguish you from other candidates.
- Leadership in Innovation:
– This role demands someone with creativity and the ability to leverage new technologies, whether in data analytics or content creation. Highlight successful campaigns you’ve led and explain how they contributed to growth or measurable impact.
– If you’ve worked with cutting-edge tools such as CRMs, analytics platforms like Google Analytics, or advanced social advertising strategies, outline your expertise clearly.
- Tailor Your Application:
– Ensure your CV and cover letter explicitly address the job’s responsibilities and the qualifications GIS seeks. Use industry-specific examples that relate directly to the advertised role.
– Personalize your application with knowledge of GIS’s campuses, values (EPICC), and its emphasis on career advancement for students. Showing familiarity with the institution’s ethos will make your application stand out.
- Emphasize Data & Results:
– GIS places strong emphasis on data-driven campaigns. Illustrate quantifiable results you’ve achieved, such as increased brand engagement percentages, student recruitment numbers, or ROI from marketing campaigns.
– If you’ve successfully optimized budgets or scaled operations globally, describe these moments with specificity.
- Team Collaboration and Growth:
– As this role includes leading a high-performing team, emphasize your ability to inspire and develop staff while fostering collaboration across departments. Provide concrete examples of leadership success within past positions.
Application Steps
- Submit Your Application: Prepare a comprehensive CV and a well-tailored cover letter/email. Send both documents to James McKeown via the “Apply” button or email him directly at j.mckeown@gis.sport.
- Be Proactive with Questions: If you require clarification about this role or specific expectations, don’t hesitate to reach out to James McKeown for guidance. Thoughtful queries show genuine interest and readiness.
GIS offers an exceptional opportunity to not only lead marketing strategy but also shape global sports education. If you have the expertise, vision, and passion to take this transformative role, prepare your application carefully and seize the chance to make an international impact