What Is the Role?

The Director of Marketing and Admissions plays a crucial leadership role within Navitas, a global education provider known for connecting students from diverse cultural backgrounds with high-quality learning opportunities. Based at Hatfield, Hertfordshire, this position focuses on driving growth through strategic marketing and student recruitment initiatives. The Director is responsible for creating dynamic campaigns, managing admissions processes, liaising with key stakeholders (such as university partners, external clients, and agents), and ensuring operational compliance with regulatory frameworks. Ultimately, this role balances creativity, data-driven decision-making, and people-centric leadership to shape enrollment outcomes and institutional success-in short, it’s ideal for someone passionate about education marketing and international student recruitment.

Core Responsibilities:

The job includes two critical components:

1. Marketing: Designing and executing domestic and international campaigns that distinguish Hatfield-based International College (HIC) from its competitors while driving recruitment for key markets. You’ll work collaboratively to develop strategies for digital marketing, liaise with global stakeholders, oversee public relations activities, monitor campaign effectiveness, and manage budgets for marketing initiatives. Your decisions will directly impact enrollment growth and the institution’s reputation.

1. Admissions: Leading a team to ensure seamless application and enrollment processes for international and domestic students. You’ll oversee operations related to student visa compliance (UKVI regulations), turnaround times for admissions documentation, and the use of recruitment insights to refine strategies-all with a focus on efficiency and student satisfaction.

Why Is This Role Important?

This position is pivotal for shaping the success of both the college and its students. The Director of Marketing and Admissions acts as the bridge between the institution and prospective students, ensuring that HIC is not just attracting the right individuals but also supporting them through a frictionless admissions process. Additionally, the role serves as a key point of contact for both internal teams (Admissions, Marketing) and external partners (universities, recruiters, agents).

Advice for Applicants from an International Education Perspective:

If you’re considering applying for this role, here are key insights to prepare:

1. Highlight Experience in International Student Recruitment: The global scope of this position means you should emphasize skills and experience related to international education markets. Include success stories from past roles where you improved recruitment numbers, developed international campaigns, or expanded into new regions. Showcase familiarity with nuances in student behavior across cultural and geographical contexts.

1. Showcase Your Knowledge of UKVI Compliance & Visa Regulations: Given the importance of visa-related processes in admissions, any prior experience with UKVI regulations or student visa compliance will set you apart. If applicable, discuss how you’ve navigated regulatory changes in the past and applied them to streamline operations.

1. Focus on Data-Driven Strategies: Navitas is looking for a professional who can analyze data to inform decisions. Be ready to discuss how you’ve utilized analytics tools, performance metrics, or market trends to refine marketing or admissions strategies. Concrete examples will strengthen your application.

1. Emphasize Your Leadership Skills: Speak to your ability to manage teams across diverse functions. Since this role involves leading both marketing initiatives and an admissions team, highlight collaborative leadership skills and your approach to motivating staff toward common goals.

1. Digital Marketing Expertise is Key: HIC places significant emphasis on developing innovative and impactful digital campaigns. Whether you’re experienced in SEO, PPC, social media marketing, or email campaigns, detail how you’ve used these tools to grow enrollment or brand visibility for educational organizations.

1. Show an International Vision: Navitas provides services on a global scale; make it clear you understand what today’s international students are looking for-whether that’s career readiness, cultural integration, or cutting-edge learning environments. If you have experience studying, working, or recruiting internationally, mention how these insights inform your strategy.

Application Tips:

• Customize Your CV & Cover Letter: Tailor your application to reflect your expertise in marketing and admissions within the education sector, with a clear focus on international markets. Align your skills with the core responsibilities listed.

• Prepare for Interviews Thoughtfully: Understand Navitas’s values-innovation, inclusivity, and excellence-and integrate these themes into your answers. Be ready to propose ways to improve student recruitment, drive engagement, or streamline admissions operations.

• Do Your Research: Familiarize yourself with Hatfield International College, its unique offerings, and its partnerships. This shows you’re genuinely invested in contributing to its growth.

By adopting an international education perspective in your application, you can demonstrate that you’re not just an expert in marketing and admissions but also a globally-minded visionary ready to lead and collaborate in a diverse learning environment. If this role aligns with your professional goals, click “Apply” now!