Job Description Overview and Application Advice for International Applicants

This exciting position focuses on enhancing the experience of international applicants at the University of Hertfordshire, guiding them along their journey from initial enquiry to enrolment. Working in the Conversion and Applicant Experience team, the role involves developing and delivering strategies to convert prospective international students into enrolled students. Using email campaigns, outbound calls, and social media platforms, you will be responsible for maintaining and improving communication, meeting specific sales targets, and ensuring the University achieves its global recruitment and inclusion goals.

You will also work closely with stakeholders, which include students, agents, and regional partners, delivering exceptional customer service while representing the University’s values and Unique Selling Points (USPs). As part of your responsibilities, you’ll need to develop a firm understanding of UK immigration policies, admission requirements, and effectively manage junior colleagues supporting these conversion processes.

This is an excellent opportunity to build a career in international education, particularly for individuals with experience in applicant engagement and recruitment. You’ll be joining the University of Hertfordshire’s vibrant College Lane Campus, contributing to its mission of transforming lives through education and fostering global inclusivity in higher education.

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Advice for International Applicants

Key Competencies and Skills:

To successfully apply for this role, you should demonstrate the following:

• A proven track record in international recruitment or customer-focused roles, especially in higher education settings. Highlight measurable achievements such as exceeding sales or conversion targets, managing a portfolio of prospects, or delivering exceptional applicant engagement.
• Experience working with enquiry management or CRM systems-mention any hands-on experience with software platforms that support customer or student engagement.
• Strong communication skills and cultural competence-emphasize your ability to build relationships with global stakeholders and work effectively across diverse backgrounds. Give examples of previous intercultural collaborations or projects.
• Organizational skills-showcase your ability to manage multiple tasks, meet deadlines, and adapt to fast-paced working environments.

UK Immigration and Right to Work:

Please note that this position doesn’t offer UKVI sponsorship. Applicants must be eligible to work in the UK either through holding the Right to Work in the UK or being able to demonstrate access to this before an offer is made. If you’re applying from abroad, ensure you meet these legal requirements before pursuing this opportunity.

How to Strengthen Your Application:

1. Tailor Your Personal Statement:

When drafting your personal statement, match your skills directly to the person specification shared in the job description. Address each criterion with relevant examples – be specific about your achievements (e.g., “Increased applicant conversion rates by 15% in my previous role by implementing targeted email campaigns”).

2. Emphasize International Experience:

If you’ve worked directly with international students, agents, or partners before, highlight any success in meeting cross-border recruitment goals. If you’ve studied or worked abroad, share how those experiences have made you culturally sensitive.

3. Research the University:

Familiarize yourself with the University of Hertfordshire’s global outreach initiatives, admission requirements, and unique strengths. Demonstrating knowledge about the University’s values and strategies will show genuine interest in the role.

4. Professional Qualifications:

If you don’t have a degree but extensive relevant experience, it’s essential to emphasize this on your application. Clearly explain how your career to date has equipped you with the expertise comparable to a degree-level qualification.

Benefits of Working Here:

As an employee, you’ll enjoy perks such as:

• Generous annual leave: 25 days, plus public holidays and 4 days during Christmas office closure.
• Flexible work options within the UK: While the role is based in Hatfield, flexibility within the UK may be negotiable.
• Access to professional and personal development programs, discounted sports memberships, and family-friendly policies.

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Final Step: Submitting Your Application

Carefully review each element of the job description and person specification. Attach your tailored personal statement alongside an updated CV, ensuring your experience aligns with the role’s requirements. The closing date is 24 November 2025, so plan your submission accordingly.

For informal inquiries, reach out to Ellen Marriott, Head of International Engagement, via email at e.marriott@herts.ac.uk or phone at 44 (0)1707 286542.

Take the next step in advancing your career in international education and align your skills with a mission to transform lives. Good luck!