Job Description Rewrite: Marketing and Brand Campaigns Officer at a Leading International University

What the Job Is About:

This is a full-time, fixed-term position available immediately and running until December 31, 2026. The role is part of the Strategic Marketing department’s Campaigns Team at a prestigious university, aimed at supporting the institution’s global reputation and brand presence.

As part of a dynamic, creative, and collaborative team, the Marketing and Brand Campaigns Officer will focus on planning and delivering strategic communications and brand-led campaigns. These campaigns aim to engage key audiences both within the UK and internationally. The role involves creating compelling, on-brand content for a variety of platforms, including the university’s official website, social media channels, digital campaigns, and internal communications. Consistency in tone, alignment with the university’s values, and a focus on effective audience engagement are key priorities.

The successful candidate will also be tasked with evaluating campaign performance, analyzing outcomes, and using insights to contribute to a culture of continuous improvement. They will stay ahead of trends within both the higher education sector and broader marketing industry to ensure the university remains innovative in its approach. The job is a great fit for someone passionate about brand storytelling, reputation management, and audience-centric communication, who thrives in a fast-moving and mission-driven environment.

Applying for This Role: Advice for Applicants from an International Education Perspective

If you’re considering applying for this role, here are some tips-especially for those with experience in, or aspirations for, working within international education:

1. Highlight Global Awareness and Cross-Cultural Sensitivity:

– With over 30,000 students and 7,000 staff from 150 countries, the university prides itself on its multicultural environment. When preparing your application, emphasize any prior experience in international education or global communication campaigns. For example, mention your ability to tailor messages for diverse audiences or your understanding of cultural nuances in marketing.

1. Show Your Expertise in Multi-Platform Content Creation:

– The role involves delivering content across various platforms, including digital and social media. If you’ve worked on social media campaigns, managed websites, or created content for different markets, be sure to demonstrate this. Share specific examples of successful campaigns you’ve led or contributed to-especially those involving international outreach.

1. Emphasize Analytical and Evaluation Skills:

– Evaluating the impact of campaigns and using metrics to inform future decisions is a big part of this job. Showcase your data-driven approach in your CV and cover letter. For example, mention tools you’ve used to measure campaign performance (e.g., Google Analytics, social media insights) and how you’ve adjusted strategies to improve outcomes.

1. Talk About Your Brand Storytelling Acumen:

– Universities rely heavily on storytelling to build their reputation. Highlight prior experience in developing narratives tied to institutional values or organizational goals. If you’ve been part of campaigns that have promoted inclusivity, innovation, or community, those experiences are particularly relevant.

1. Research the University’s Strategic Goals:

– Familiarize yourself with the university’s mission, vision, and recent campaigns to understand how you can align your skills and experiences to their specific needs. Mentioning how you could contribute to their focus on diversity, sustainability, or internationalization will show that you’re proactive and thoughtful.

1. Prepare for a Commitment to Inclusion:

– The university is committed to equality, diversity, and inclusion (EDI), which is central to both its culture and communications. If you have experience working on campaigns that promote diversity or have been part of inclusive initiatives in your current role, make this a prominent part of your application.

1. Speak to Your Enthusiasm for the Role’s Purpose-Driven Nature:

– This position is designed to enhance the university’s brand and reputation within an international context. In your cover letter, express your passion for education as a transformational force and for the role of marketing in advancing institutional goals, both locally and globally.

1. Reach Out for Further Information:

– If you have questions about the role, utilize the contact information provided. Reaching out to Chantelle Cheriton-Bibby (C.Bibby@exeter.ac.uk) is a great way to demonstrate your genuine interest. Prepare specific, well-researched questions about the position or team to make a strong impression.

Why You Should Apply:

This university offers a vibrant and inclusive workplace, complete with access to beautiful campuses in the South West of England. It also provides industry-leading benefits, including substantial leave allowances, support for well-being (e.g., onsite gyms, flexible working), and progressive policies on parental leave, adoption, and fertility support. Plus, you’ll be part of a highly diverse community where innovation, collaboration, and creativity are fostered as key values.

Ready to Apply?

Before submitting your application:

• Carefully read the Job Description and Person Specification for full details.
• Tailor your CV and cover letter to the specific responsibilities of the role.
• Highlight the value you can bring to this purpose-driven, globally mindful, and collaborative team.

Excited to help shape the university’s global narrative? This role could be your next big step