Chinese Social Media Officer at University of Glasgow

Job Opportunity: Chinese Social Media Officer at the University of Glasgow

The University of Glasgow, a prestigious institution with a legacy of over 570 years in world-changing innovation, is seeking an enthusiastic Chinese Social Media Officer. Ranked in the top 100 universities worldwide by both Times Higher Education and QS World University Rankings, the University is dedicated to maintaining its global reputation and advancing its Strategic Plan. This position will play a crucial role in managing and enhancing the university’s communication efforts directed towards its Chinese audience, including current and prospective students, alumni, and partners.

Role Summary:
As the Chinese Social Media Officer, you will report to the Head of Social Media and Student Communication and collaborate closely with the External Relations team. Your primary responsibilities will include managing the university’s Chinese social media channels, crafting engaging content, and supporting recruitment and conversion activities. Additionally, you’ll work to strengthen community engagement among Chinese students and foster positive relationships with Chinese alumni. Your efforts will contribute significantly to expanding the University’s brand reputation in China and enhancing its reach and impact.

Application Advice for International Applicants:

1. Understand Visa Requirements:

– If you’re an international applicant, ensure you meet the UK’s eligibility criteria for living and working, particularly if you require a Skilled Worker visa. Familiarize yourself with the visa requirements and the process of obtaining a Certificate of Sponsorship from the university. Visit UK Skilled Worker Visa for more details.

1. Highlight Relevant Experience:

– Emphasize any previous experience in social media management, particularly within educational institutions or targeting Chinese demographics. Be sure to detail your skills in content creation and engagement strategies.

1. Cultural Understanding:

– Showcase your understanding of both the Chinese and UK cultures, as this will be instrumental in tailoring communications that resonate with the audience.

1. Language Proficiency:

– Highlight your proficiency in Mandarin and English, as bilingual skills will be crucial in effectively managing communications with a Chinese audience.

1. Adaptability and Innovation:

– Illustrate your ability to innovate and adapt strategies in fast-paced environments. The role demands creativity and agility in response to the dynamic nature of social media.

Why Join the University of Glasgow?

• Be part of an inclusive, ambitious, and innovative community that celebrates excellence, integrity, and curiosity.
• Enjoy a comprehensive employment package, including 41 days of annual leave, a generous pension plan, and access to health and wellbeing resources.
• Experience a flexible work environment that values your personal and professional growth.

The University is committed to equality, diversity, and inclusion, and actively encourages applications from underrepresented groups, including the Black, Asian, and Minority Ethnic (BAME) communities.

To apply, visit the University of Glasgow’s career page and submit your application for the Chinese Social Media Officer position. Join the team and contribute to a world-changing legacy at the University of Glasgow