Job Overview: Assistant Market Manager in International Student Recruitment
The role of Assistant Market Manager is pivotal for promoting student recruitment activities for our British university partners. Based in our Dubai office, the position involves supporting the Regional Manager while collaborating with senior colleagues, including the Director of Sponsor Engagement in Dubai and the Senior International Marketing Manager in Riyadh. Your main objective is to boost recruitment from the MENA region to our UK university partners, aligning with Kaplan International’s expansion goals in the area.
Role Responsibilities:
- Execute comprehensive recruitment strategies that align with business objectives.
- Support internationalisation goals by developing strong internal and external stakeholder relations.
- Provide guidance and advice to prospective students and agents.
- Flexibility to work weekends and evenings as required.
What You’ll Bring:
- A university degree with a background in international education recruitment or marketing.
- Fluency in English and Arabic.
- Strong communication skills for diverse audiences.
- Experience in international markets, customer relationship management software (especially Salesforce), and the ability to travel independently.
- Understanding of cultural differences and appreciation of various working styles.
Desirable Skills:
- Proven success in international recruitment campaigns.
- Knowledge of Saudi Arabian education systems and an understanding of visa regulations in international higher education.
- Experience with British education systems.
About Kaplan International Pathways:
Kaplan International Pathways is committed to providing a range of educational opportunities across the globe, partnering with leading universities to offer students unmatched study experiences. We operate campus-based and off-campus colleges in the UK and other countries, always focusing on promoting international student success through recruitment expertise and exceptional teaching.
Advice for International Applicants:
- Demonstrate Global Awareness: Highlight any international experience or exposure in your application, emphasising your understanding of different cultures and educational systems.
- Showcase Language Proficiency: Fluency in English is crucial, and Arabic is highly desirable—a factor to leverage in your application.
- Emphasise Relevant Experience: Draw attention to any experience in education recruitment, particularly with international students or markets, to align with the role’s requirements.
- Highlight Flexibility and Adaptability: Given the need for flexible working hours and travel, make sure to mention examples where you’ve successfully adapted to variable schedules and environments.
- Consider Visa and Market Insight: If you have knowledge of visa regulations or market trends in global higher education, make sure it stands out in your cover letter and CV.
How to Apply:
To apply, submit a CV and Cover Letter detailing how you meet the role’s requirements by 23 March 2025. Early applications are advised as the role may close prior to the deadline upon reaching a suitable candidate shortlist.
Application Support:
For application assistance or queries about the role, contact the Recruitment Team at kaplanstaff.recruitment@kaplan.com.
Diversity and Inclusion:
Kaplan International Pathways is dedicated to creating a diverse and inclusive workforce. We actively encourage applications from individuals of various backgrounds, especially from underrepresented communities, ensuring fair treatment and opportunities for everyone