Job Description Redraft: Become a Pillar to Global Student Success — Apply for Director of Marketing and Admissions!
Are you ready for a transformative leadership role in international education? The Director of Marketing and Admissions is a vital position that drives institutional growth by managing all facets of marketing and admissions. This role serves as the bridge between prospective students, university partners, stakeholders, and innovative strategies aimed at making our institution, HIC in Hatfield, Hertfordshire, a standout choice in the global education landscape.
The successful applicant will oversee marketing campaigns, admissions processes, and international student recruitment efforts to meet ambitious enrollment targets while maintaining compliance with UKVI regulations and other guiding frameworks. Leading a dynamic team, this role requires strategic thinking, proactive decision-making, and a deep understanding of global education trends to attract students worldwide and position the institution as a leader in academic excellence.
Responsibilities: What You’ll Lead and Achieve
Marketing:
- Design and execute strategic marketing campaigns to distinguish HIC from competitors and achieve student enrollment growth.
- Cultivate strong relationships with university partners, external agents, and Navitas Group stakeholders globally.
- Target key international markets by conducting research and developing initiatives that drive student recruitment.
- Manage digital marketing strategies, ensuring effective use of online platforms and evolving technologies.
- Monitor and measure campaign performance, adjusting efforts to maximize return on investment.
- Oversee marketing communications, promotional materials, and public relations to maintain alignment with Navitas Group guidelines.
- Supervise financial aspects of marketing activities, reporting expenditures and analyzing recruitment data to inform decisions.
Admissions:
- Lead and optimize the admissions process to ensure efficient and timely assessment, offer letter distribution, and issuance of CASs.
- Develop strategies to achieve global enrollment targets while maintaining compliance with visa regulations, including those set by the UKVI.
- Support the admissions team in understanding and adapting to changing regulatory requirements, ensuring accurate and streamlined processes.
- Analyze recruitment-related data to inform and refine strategic initiatives.
Who We Are — About Navitas
At Navitas, we are dedicated to providing exceptional educational experiences to students from diverse cultural backgrounds. We foster an environment of innovation, inclusivity, and global learning as key principles in higher education. Joining our organization means contributing to the futures of students worldwide while playing an instrumental role in shaping institutional excellence.
Advice for Applicants: Applying with an International Education Perspective
If you come from a marketing or admissions background within the education sector, this role offers a unique opportunity to leverage your experience on a global scale. Successful candidates should demonstrate an understanding of marketing strategies tailored for international student recruitment, including digital initiatives, agent engagement, and cultural considerations.
Key Tips for International Applicants:
- Highlight Global Recruitment Success: Showcase your achievements in international student recruitment and marketing campaigns, particularly your ability to identify key markets or develop culturally relevant strategies.
- Knowledge of Visa Processes: Understanding UKVI and other visa requirements for international students is crucial. Your expertise on navigating these regulations will set you apart.
- Digital Proficiency: Given the fast-moving international education market, familiarity with digital tools, platforms, and data-driven decision-making is vital.
- Leadership Capabilities: Illustrate your experience with team management and cross-departmental collaboration, especially in multicultural, global settings.
- Adaptability: Emphasize your ability to thrive in a dynamic environment with shifting priorities, and your capability to manage stakeholders across different time zones.
Final Word — Apply Now
As the Director of Marketing and Admissions, your leadership will influence student experiences, institutional reputation, and global growth. If you are ready to meet the challenges of an international education context, click the ‘Apply’ button above (or contact us through applications.6419A07E6.0@applybe.com). Together, let’s shape the future of education!