OVERVIEW The Associate Director (UKP) role at Kaplan International is a senior leadership position focused on driving student enrolment to UK pathway partners across the Indian Subcontinent. Based in Delhi, this permanent role combines strategic market leadership with operational oversight of enrolment and accommodation outcomes. The position plays a central role in expanding and managing regional performance while responding to regulatory and visa-related market conditions. KEY RESPONSIBILITIES – Lead the regional strategy for student enrolment to all UK pathway partners across the Indian Subcontinent – Drive the development of new markets within the region to support sustainable enrolment growth – Ensure accommodation take-up across all UK colleges is actively promoted and achieved through this role – Take a responsible and data-informed approach to market development, guided by visa refusal rates – Use BCA statistics to inform planning, decision-making, and market prioritisation REQUIREMENTS – Proven experience in a leadership role within the Indian Subcontinent – Background in international student enrolment, ideally for UK education institutions – Results-driven mindset with a strong focus on achieving and exceeding enrolment and accommodation targets – In-depth knowledge of local business culture, market dynamics, and the regulatory landscape – Strong leadership, communication, and negotiation skills – Willingness to travel within the region and internationally as required WHY THIS ROLE MATTERS This role directly influences how students from the Indian Subcontinent access UK education through pathway programmes. By balancing growth ambitions with regulatory awareness and visa outcomes, the Associate Director helps ensure ethical recruitment and long-term market stability. The position also supports institutional sustainability by aligning enrolment growth with accommodation planning and partner expectations. BONUS: APPLICATION ADVICE – Demonstrate clear examples of leading enrolment strategies across multiple markets or territories within the Indian Subcontinent – Highlight your experience using data such as visa outcomes, conversion rates, or market performance metrics to guide decisions – Prepare to discuss how you have successfully balanced growth targets with compliance and responsible recruitment practices – Showcase your ability to work with diverse stakeholders, including institutional partners, internal teams, and external agents – Emphasise your leadership style and how you motivate teams to deliver results across enrolment and accommodation goals – Be ready to explain your understanding of current trends affecting UK-bound students from the region