Position: Manager, Student Recruitment Campaigns and Conversion Location: Wallumattagal campus, North Ryde Salary: $109,553 to $121,901 gross per annum (HEW Level 8) Benefits: 17% employer’s superannuation and annual leave loading The Role: We are currently hiring for the newly created position of Manager, Student Recruitment Campaigns and Conversion. This is a full-time, continuing role based at our Wallumattagal campus in North Ryde. The successful candidate will be joining a supportive and collaborative team environment with hybrid working arrangements. As the Manager, Student Recruitment Campaigns and Conversion, you will be responsible for managing student recruitment acquisition and conversion campaigns and activities to drive enrolments and meet student load targets. Reporting to the Director of Prospective Student Acquisition & Conversion, your main duties will include: – Supporting the development and implementation of strategic global and domestic student recruitment campaigns and conversion initiatives. – Developing, designing, and managing the end-to-end delivery of prospective acquisition and conversion campaigns and programs of work. – Overseeing the delivery of all projects and events, including coordinating resources and budgets, monitoring project progress, and ensuring timely delivery within budget. – Developing and implementing dashboards and metrics to monitor and track sales leads and performance, providing analysis and reports to identify issues and inform decision-making. – Evaluating the effectiveness of campaigns, activities, and events through reports and presentations to drive improvements and ROI. – Building and maintaining relationships with internal and external stakeholders and providers/suppliers. – Developing and maintaining a comprehensive acquisition and conversion campaign calendar. – Implementing an integrated approach to increase peer-to-peer advocacy in the student acquisition and conversion process. – Providing insights to the Acquisition and Conversion Sales Support team for the development of sales support resources. About You: To be successful in this role, you will need to have a deep understanding of the higher education landscape, both globally and domestically. You must demonstrate a proven track record in developing and implementing successful acquisition and conversion campaigns. Your approach will be strategic, focusing on identifying target demographics and tailoring campaigns to engage prospective students effectively. Market analysis and data-driven insights will be essential in informing decision-making and optimizing campaign strategies. Strong project management skills are crucial for this role. You must be able to manage multiple projects simultaneously, ensuring coordination of resources, budgets, and timelines. Monitoring project progress, identifying issues, and implementing corrective measures will be key to successful campaign outcomes. Excellent communication skills, both written and verbal, are essential. You must be able to deliver clear and compelling reports and presentations that evaluate the effectiveness of campaigns, activities, and events. Your insights and analysis will drive improvements and demonstrate the ROI for recruitment initiatives. Overall, we are looking for a proactive, innovative, and driven professional who can lead our student recruitment efforts. Your expertise and passion will contribute to our goals and make a positive impact in the field of higher education. About Us: Macquarie University is a university that actively engages with real-world problems and opportunities. We have aimed to be a different type of university since our foundation 58 years ago. We have grown into a vibrant local and global community, and we rank among the top employers in the Australian Workplace Employers Index. We offer staff benefits and have recently earned a five-star rating in the QS World Rankings for employability. To Apply: To be considered for this position, please apply online and attach your resume and a separate cover letter addressing the selection criteria. The selection criteria include a degree in business, sales/marketing, or a related discipline, a strong track record in campaign development and achievement of sales targets, knowledge and experience in technology-driven innovation, project management experience, evidence-based decision-making, team management experience, and excellent interpersonal and communication skills. For role-specific inquiries, please contact Tim Hyde, Director of Student Acquisition and Conversion at [email protected] For general inquiries, please contact Lizzy Nguyen, HR Consultant at [email protected] Applications close on Thursday, 10 August 2023, at 11:59pm (AEST). At Macquarie University, we value and support individuals from diverse backgrounds. We are committed to providing an inclusive working environment and ensure that no one is disadvantaged based on their identity. We encourage all individuals who meet the selection criteria and share our values of scholarship, empowerment, and integrity to apply. Learn more about our progress towards Equity, Diversity, and Inclusion