OVERVIEW This senior role sits at the centre of the University of Surrey’s international growth agenda, combining leadership, strategy, and delivery across global markets. As Head of International Student Recruitment (Marketing), you will shape and deliver an integrated approach that connects international marketing, conversion activity, and insight-led decision-making. The position plays a critical role in ensuring that campaigns align with institutional priorities and deliver sustainable enrolment outcomes. KEY RESPONSIBILITIES – Shape and deliver a globally integrated international marketing and conversion strategy – Lead an international marketing team – Work closely with digital, CRM and admissions colleagues – Deliver insight-led campaigns across international markets – Set international marketing strategy – Lead global marketing campaigns – Drive enquiry-to-enrolment performance – Use analytics to inform investment decisions – Manage external agencies – Advise senior leadership on international market trends REQUIREMENTS WHY THIS ROLE MATTERS International student recruitment is a key driver of institutional success, and this role provides leadership at a moment of ongoing global competition and change. By aligning marketing campaigns with data, insight, and collaboration, the role supports informed decision-making and long-term growth. The position also ensures that senior leadership receives clear advice on emerging international trends and opportunities. BONUS: APPLICATION ADVICE – Demonstrate clear examples of leading international marketing teams and campaigns at a senior level – Show how you have delivered measurable recruitment or conversion outcomes through strategy and execution – Highlight experience working across functions such as digital, CRM, or admissions – Prepare to discuss how you use analytics and insight to guide investment and priorities – Reflect on your ability to advise and influence senior leadership with market intelligence