OVERVIEW The Growth & Conversion Lead role at University College Roosevelt is based in Middelburg, the Netherlands, and was advertised via the EAIE Job Board. The available posting provides limited role-specific detail, alongside general information about EAIE resources, events, research, training, and career services in international education. As such, this guide focuses on interpreting the role title and context within international higher education, while clearly distinguishing between confirmed information and general professional guidance. KEY RESPONSIBILITIES REQUIREMENTS WHY THIS ROLE MATTERS Growth and conversion roles are increasingly important in international higher education as institutions compete globally for prospective students while aiming to maintain academic quality and institutional mission. A position with this title typically sits at the intersection of recruitment, marketing, and student decision-making, helping institutions understand how interest is translated into enrolment. In an international context, such roles can contribute to institutional sustainability and diversity by supporting effective engagement with prospective students across borders. BONUS: APPLICATION ADVICE – Carefully review the original job posting on the EAIE Job Board and the University College Roosevelt website to identify any detailed responsibilities or qualifications not included in the summary. – Research University College Roosevelt’s academic model, international focus, and student profile so you can align your application with the institution’s mission and context. – If you have experience related to growth, recruitment, admissions, marketing, or conversion analysis in higher education, clearly map that experience to the role title without assuming unlisted duties. – Highlight your understanding of international student decision-making and ethical recruitment practices, as these are broadly relevant in international education roles. – Prepare thoughtful questions for the employer that demonstrate strategic thinking, such as how success is measured or how the role collaborates with other teams, while remaining open to the role’s defined scope.