OVERVIEW The Growth & Conversion Lead (Digital Marketing & CRM) role at University College Roosevelt is advertised through the EAIE Job Board and is based in Middelburg, The Netherlands. This position sits at the intersection of digital marketing and customer relationship management within an international higher education context. While limited details are publicly available, the title indicates a focus on growth, conversion, and data-informed engagement strategies. KEY RESPONSIBILITIES – Not specified in the source. REQUIREMENTS – Not specified in the source. WHY THIS ROLE MATTERS Roles focused on growth and conversion are increasingly important in international higher education as institutions compete globally for student attention and enrollment. By aligning digital marketing activity with CRM insights, professionals in this area help institutions communicate more effectively with prospective students and improve the overall recruitment journey. At a university college, this work can directly support sustainable enrollment, diversity goals, and long-term institutional positioning. BONUS: APPLICATION ADVICE – Research University College Roosevelt’s academic profile, international focus, and student population so you can clearly connect your experience to their context during the application process. – Prepare concrete examples that demonstrate how you have used digital marketing channels, data, or CRM systems to improve engagement or conversion, even if the job description does not list specifics. – Highlight experience working in international, multicultural, or English-taught education environments, as this is often valued in globally oriented institutions in the Netherlands. – Emphasize your ability to collaborate across teams such as admissions, communications, IT, or academic departments, since growth and conversion work rarely sits in isolation. – If possible, show familiarity with privacy-aware data practices and student-centered communication, which are particularly relevant in European higher education settings.