The Marketing Manager will collaborate with the Director of Marketing and Admissions and the marketing and admissions team to implement and assess marketing strategies aimed at increasing enrolments from South East Asia to Deakin College. The main focus of this role is to drive student enrolments from South East Asia by developing appropriate marketing materials, managing agents, attending recruitment events, responding to student enquiries, and executing enquiry conversion strategies. The Marketing Manager will also be required to travel domestically and internationally.
Key responsibilities of the role include providing strategic input into annual marketing plans, managing the Agent Network, acting as the primary contact for student enquiries from South East Asia, maintaining relationships with School markets, providing business development opportunities, developing and evaluating lead generation and conversion campaigns, achieving student recruitment targets, providing training to Agents and internal staff, contributing to the development of the value proposition, conducting market and competitor research, developing marketing material and content, ensuring compliance with regulatory frameworks, and managing Deakin College student ambassadors.
The ideal candidate for this role should hold a Bachelor’s degree in Marketing, PR, or Communications (or a related field), have at least 2 years of marketing communications experience (experience in youth marketing is preferred), have demonstrated experience in planning and implementing effective marketing activities, possess excellent interpersonal and communication skills, have strong copywriting skills, be able to effectively utilize various promotional media, be able to work collaboratively within a team, have experience in a multicultural environment, be flexible with work hours and willing to travel, and have strong organizational skills.
Navitas offers a fun and supportive team environment, career progression and development pathways, a collegial and collaborative environment focused on academic excellence, mobility within the organization and locations, health and wellbeing packages, salary packaging, and a diverse and inclusive workforce.
To apply for this job please visit www.seek.com.au.